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Cootle

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Designer-Friendly Workload Management, Purpose-Built for Product Teams

Align product team efforts with business goals, outcomes, and values—starting where it all begins: design.

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“With Cootle, teams can effortlessly define Product outcomes, seamlessly track design efforts toward them, and improve the overall value of the product team across the organisation.”

Unclear Design Expectations: Vague feedback ('Make it better or Make it more intuitive') leads to misaligned design outcomes and team frustrations! 😕
Outcome Misalignment: Lack of shared understanding between product teams, resulting in divergent goals and misaligned priorities! 🔄
Difficulty Measuring Design Impact: No clear way to track how design contributes to business metrics, at scale! 🤷

Struggles Before Cootle

Surface-level Design Work: Designers limited to visual tweaks and pixel adjustments, unable to contribute to strategic, high-impact work! 🖌️
Disconnect Between Leadership and Product Teams: Leadership lacks visibility into design's business impact, hindering advocacy and executive support! 🚫
Limited Resource Visibility: Teams lack clarity on how design resources are allocated across research, usability, and visual design, making optimisation difficult! 👀
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How Cootle Transforms Product Teams

Clear Purpose for Every Task

Clear Purpose for Every Task: Each design task starts with a defined purpose, aligning teams and eliminating vague feedback.

Aligned Outcomes

Aligned Outcomes: Value Mapping fosters a shared vision, reducing misunderstandings and keeping projects on track.

Strategic, High-Impact Design

Strategic, High-Impact Design: Designers focus on strategic projects, moving beyond surface-level work to deliver measurable value.

Measurable Design Impact

Measurable Design Impact: Track design's impact on key metrics like revenue and customer satisfaction, proving ROI, at scale.

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Value Mapping

Cootle's Value Mapping helps teams map predefined product tasks—like user testing, to specific business goals—such as revenue growth, ensuring that every action contributes directly to an overall strategy. This shared understanding of purpose enables teams to deliver measurable, valuable results.

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Design Task Assignment

Purpose-Driven Task Assignment keeps everyone aligned with the "why"  behind each design effort. Every task starts with Purpose, ensuring that each product team member strategically contributes to the company’s overall goals and vision.

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Design Effort Documentation

Transparent and Accountable Workflows - Our streamlined process lets designers easily document task outcomes, enabling product managers to assess impact and value. Each effort is reviewed, providing clarity on whether value has been realised and ensuring accountability across the team.

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Insight on Design Impact

Insight dashboard predicts, categorises, and visualises the value of design efforts in real-time. See exactly where your design team’s efforts are making a difference.

  • Value Proportion Analysis: Understand how design efforts support Identity, Functional, Financial, and Experiential Value.
  • Design Effort Focus Ratio: Track the distribution of effort across key design areas—User Research, Usability, Information Architecture, and more.
  • Business Objectives Proportion Analysis: See how design contributes to business goals like revenue growth, innovation, and operational efficiency.
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